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REEBOK: DOUBLE CROSS

For the launch of the new Allen Iverson Question Double Cross, Reebok partnered with artists Guingui, Martine Ali, Quil Lemons, Matthew Henson and Gianni Lee to explore Iverson’s impact on culture, style and creativity. Photographed by Renell Medrano,  the campaign pays homage to AI’s most iconic editorial shoots and fashion statements of the 90’s and 00’s, re-imagined through the stylistic identities of these contemporary artists.

SERVICES

Creative Consulting
Production
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TEAM

Photographer: Renell Medrano
Client Lead: Krista Tietjen
Director / CD: Nicholas Rotondi 
Stylist: Matthew Henson
Jewelry: Martine Ali
Braiding: Guingui 
Agency Lead: Samantha Liang
EP: Maximilian Kurzweil
Creative Supervisor: Andre Bato
Producer: Lauren Ebner
Producer: Nathan Bouton
Make Up: Tracy Alfajora
Agency: M&C Saatchi S&E
Production Company: ANDRE BATO STUDIO

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