Vibram: FiveFingers

Things Sound Strange When You Put Them Upside Down is a surreal branded short that follows Yuna, an office worker numbed by the repetition of corporate life. During yet another lifeless meeting, she slips into a vivid daydream where the world flips, gravity bends, rules dissolve, and movement becomes liberation. What unfolds is a quiet rebellion against conformity, a search for presence and soul in an increasingly synthetic world. Blending absurdity with elegance, the film reimagines Vibram FiveFingers as more than footwear: they become a symbol of intuition, authenticity, and the courage to move through life on your own terms. As Walt Whitman once said, “We should make our own bibles.” This is Yuna’s.