ALLEN IVERSON QUESTION DOUBLE CROSS

For the launch of the new Allen Iverson Question Double Cross, Reebok partnered with artists Guingui, Martine Ali, Quil Lemons, Matthew Henson and Gianni Lee to explore Iverson’s impact on culture, style and creativity. Photographed by Renell Medrano,  the campaign pays homage to AI’s most iconic editorial shoots and fashion statements of the 90’s and 00’s, re-imagined through the stylistic identities of these contemporary artists.

PRESS
Hypebeast
Hypebae
Paper Mag
Respect Mag

SERVICES

Creative Consulting 
Production
Edit 
Color Grade 
Sound Design 

TEAM

Photographer: Renell Medrano
Client Lead: Krista Tietjen
Director / CD: Nicholas Rotondi 
DOP: Andrea Gavazzi
Stylist: Matthew Henson
Jewlery: Martine Ali
Braiding: Guingui 
Agency Lead: Samantha Liang
EP: Maximilian Kurzweil
Creative Supervisor: Andre Bato
Editor: Nicholas Keros
Producer: Lauren Ebner
1st AC: Brandon Yoon
2nd AC: Kevin Esnault
Make Up: Tracy Alfajora
Sound: Turner Curran
Color: Reason Studio
Agency: M&C Saatchi S&E
Production Company: AB, LLC

SUGGESTED PROJECTS
NIKE SPORT CHANGES EVERYTHING
DIRECTED BY ANDRE BATO FOR NIKE
ADAPT BB
DIRECTED BY ANDRE BATO FOR NIKE
AZTREK: 90S RE-RUN
DIRECTED BY ANDRE BATO FOR REEBOK