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ALTER THE ICONS

Directed by Jesse Heath and produced by ANDRE BATO, LLC. Reebok’s 2019 Alter The Icon Campaign is a short film series following hand picked Reebok icons: Rejjie Snow, Childish Major, J.I.D., Juno Song and Tayla Parx. From the streets of Atlanta, to the beaches of Brighton, each film is a candid docu-style narrative following these musicians as they explore the roots of their origins and reflect on how their surroundings shaped them into the artists they are today.

SERVICES

Production
Post Production
Concept

TEAM

Director: Jesse Heath
Creative Director: Nicholas Rotondi
DP: Mack Fisher
EP: Maximilian Kurzweil
Creative Consultant: Andre Bato
Head of Prod: Lauren Ebner
Creative Prod: Nathan Bouton
Editor: Nick Rondeau
Score: Jean
Color: MPC
Agency: M&C Saatchi

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