ALTER THE ICONS

Directed by Jesse Heath and produced by ANDRE BATO, LLC. Reebok’s 2019 Alter The Icon Campaign is a short film series following hand picked Reebok icons: Rejjie Snow, Childish Major, J.I.D., Juno Song and Tayla Parx. From the streets of Atlanta, to the beaches of Brighton, each film is a candid docu-style narrative following these musicians as they explore the roots of their origins and reflect on how their surroundings shaped them into the artists they are today.

SERVICES

Production
Post Production
Concept

TEAM

Creative Supervisor: Andre Bato 
Original score: Jean 
Creative Director: Nicholas Rotondi 
Agency: M&C Saatchi

SUGGESTED PROJECTS
AZTREK: 90S RE-RUN
DIRECTED BY ANDRE BATO FOR REEBOK
JAY VISITS SHAQ CAMPAIGN
DIRECTED BY ANDRE BATO FOR REEBOK
ADAPT BB
DIRECTED BY ANDRE BATO FOR NIKE