To celebrate the inaugural collaboration between DJ Khaled and Gatorade iD, director Dylan Knight created an off-beat and immersive press release film highlighting the signature energy of the iconic music producer and DJ. The campaign consists of a series of skits that, in true DJ Khaled fashion, are both off the wall and wildly entertaining, prompting audiences to learn more about Gatorade’s new iD platform and its product offerings. Post production by AB FILMS.