24 HOURS OF TOUGHNESS

Produced by ANDRE BATO, LLC, G-Shock’s “24 Hours of Toughness” campaign follows the lifestyles of three women whose professions require them to work outside a traditional 9-5 schedule. The Andre Bato directed series highlights G-shock’s performance and versatility, when paired with our subjects’ creative process and athletic routines. Episode one of the series showcases fashion designer and brand consultant Emily Oberg.

SERVICES

Creative
Production
Post production
Original score

TEAM

Director: Andre Bato
DOP: David Okolo
Creative Director: Nicholas Rotondi 
Art Direction: Jordan Marks
Executive Prod: Maximilian Kurzweil
Head of Production: Lauren Ebner
Creative Development: Nathan Bouton
Assistant Creative: Drew Korn
Editor: Nicky Keros
Original Score: Jean
Color: The Mill NYC
Agency: M&C Saatchi

SUGGESTED PROJECTS
DEFIANT BY DESIGN
DIRECTED BY CHRISTINE YUAN FOR JENNAIR
SPORT THE UNEXPECTED
DIRECTED BY JOE RIDOUT FOR REEBOK
AZTREK: 90S RE-RUN
DIRECTED BY ANDRE BATO FOR REEBOK