Directed by Jesse Heath and produced by ANDRE BATO, LLC. Reebok’s 2019 Alter The Icon Campaign is a short film series following hand picked Reebok icons: Rejjie Snow, Childish Major, J.I.D., Juno Song and Tayla Parx. From the streets of Atlanta, to the beaches of Brighton, each film is a candid docu-style narrative following these musicians as they explore the roots of their origins and reflect on how their surroundings shaped them into the artists they are today.
Creative Supervisor: Andre Bato
Original score: Jean
Creative Director: Nicholas Rotondi
Agency: M&C Saatchi